Managing email workflow with AEP
I’m a shareware author and that implies a lot of email-related routine. Since I hate routine tasks, I’ve been looking at ways to streamline my emails workflow lately. Here is what I mean by routine tasks. Each shareware author sells his software over the Internet via one of the online sales providers (Regnow, RegSoft, Plimus, ShareIt, etc.). Whenever somebody purchases your software you receive an email with order details – product purchased, number of copies, total, GST/VAT, user name, address, etc. Your regular routine is:
- Check email
- Copy user name from email into Clipboard
- Run Code generation utility
- Paste user name and number of licenses into the code generation utility
- Click Generate code button
- Copy generated code into Clipboard
- Create an email based on a template for particular product
- Enter user name into the email
- Paste generated code
- Press Send button
The most important bit is that you have to be physically present in front of your computer in order to perform the above mentioned 10 steps. What if you want to store the user details in the database or check customer’s email against previous orders to offer a discount? More routine!
As a software developer I can write my own email processor. While it’s an option, I see it as a waste of time. Then Biztalk, perhaps? It’s nice and easy for a programmer, BUT with Standard Edition’s price of US$8,500 it’s not really an option for many people. Here is the alternative – Advanced Email Parser (AEP).
Why? First of all its cost. It starts at US$400, 1/20th of Biztalk’s price. Enterprise license costs double that (AU$999 + GST in Australia). Compare that with the cost of BizTalk Server 2006. Secondly, AEP is quite simple to use, user doesn’t require programming skills to create simple solutions. However, you may require a skilled programmer in case of complex business processes integration (various back-end systems, databases, web services, etc).
Here is how I can fix the above mentioned problem of processing an online order for my shareware program Quick To-Do Pro with AEP. (more…)